About Us

SO.LEK Cosmetics is a cosmetics brand that is located in the heart of Kuala Lumpur, Malaysia. SO.LEK was founded by siblings, Dahlia Nadirah & Luqman Hakim. Dahlia was inspired to venture into this industry when she went to local pharmacies in New York City in December 2015 & saw how affordable the cosmetics were sold there without jeopardizing the quality of the product. As a local brand, SO.LEK Cosmetics aims to give customers the new meaning of confidence and to also enhance our users’ natural beauty. In order for SO.LEK Cosmetics to compete with established names, we are fully committed to give our best in terms of service and product quality and to retain affordability.

The name "SO.LEK" was inspired by two things; alat-solek (which means makeup in English) and the words “SO? Relax!”. These two words are often used by the siblings. As for the logo, it was inspired by the traditional eye-liner bottle (or ‘celak’) that was used by their late grandmother.

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Instagram: @so.lek
Twitter: @solekcosmetics
Hashtags: #dahsolek #soleklah #solekcosmetics #GincuGang